The Aerie x Aly Raisman collaboration recently launched in early April, introducing the gold-winning Olympic gymnast's second collection with the American Eagle sub-brand. The capsule collection that Raisman created with Aerie is in support of the Darkness to Light non-profit for the purposes of protecting children from sexual abuse.
Some of the pieces that can be purchased from the Aerie x Aly Raisman collection include sports bras, bralettes, tank tops and leggings that feature empowering messages like "Unapologetically Me" and "Trust Yourself," as well as small peace signs, stars and hearts. The entirety of the activewear collection is cost-effective, with pieces starting at just $25 and nothing coming in at more than $50. Up to a maximum of $75,000, 15% of the proceeds from the collection will help to support Darkness to Light.
Survivor-Supporting Activewear
The Aerie x Aly Raisman Collaboration Aids Sexual Assault Survivors
Trend Themes
1. Survivor-supporting Activewear - Opportunity for brands to collaborate with nonprofits and raise awareness for social issues through their collections.
2. Empowering Messages - Incorporating empowering messages and symbols into activewear to inspire confidence and self-expression.
3. Affordable Activewear - Offering cost-effective activewear options to make fitness and self-care accessible to a wider audience.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with nonprofits to create collections that support social causes.
2. Athleisure - Athleisure brands can incorporate empowering messages and symbols into their designs to resonate with consumers looking for self-expression in their activewear.
3. Nonprofit - Nonprofit organizations focused on social issues can leverage collaborations with fashion brands to raise funds and awareness for their cause.