adidas Soccer unveiled the adidas SPEEDFACTORY AM4MLS (Made For MLS) sneakers as part of a tribute to Atlanta and the celebration of the 2018 Major League Soccer All-Star Game, which will be hosted in the city.
Just a month ago, local creators banded together to design the innovative running shoes to capture the spirit of Atlanta through references to urban soccer and hip-hop culture. These shoes were able to come to fruition so quickly thanks to the robotic manufacturing at adidas' SPEEDFACTORY USA.
The limited-edition SPEEDFACTORY sneakers are exclusively available through the WISH Atlanta Boutique. As an added bonus, consumers will be able to connect to a Spotify playlist curated by Rich The Kid thanks to an embedded NFC chip.
Playlist-Connected Sneakers
adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip
Trend Themes
1. Playlist-connected Sneakers - The integration of NFC chips in footwear opens up opportunities for personalized experiences and data collection.
2. Robotic Manufacturing in Fashion - The use of robots to manufacture shoes allows for increased speed, efficiency, and customization.
3. Collaboration with Music Artists - Partnering with music artists to curate personalized playlists for products can enhance the overall customer experience.
Industry Implications
1. Footwear Manufacturing - Developments in robotic manufacturing and NFC technology in footwear design offer opportunities for disruption and innovation.
2. Music Streaming and Curation - The collaboration between adidas and Spotify to embed NFC chips in sneakers creates opportunities for new customer experiences in music curation and retail.
3. Urban Fashion - The SPEEDFACTORY AM4MLS sneakers demonstrate the potential for collaboration between fashion and urban culture for innovative product design.