The Adidas Originals Denim Pack features two styles of footwear. In this 2011 release the Superstar Light, a reinvention of the classic 80s Superstar model and the Nizza Hi Heel Zip are revealed.
Both pairs within the Adidas Originals Denim Pack come in two sweet colorways, denim blue and wheat, and aluminum and white. Although there have been many denim kicks dropped by multiple brands this year, it's nice to see that the classic sports brand has their own rendition that can easily stand up to any competition.
In the Adidas Originals Denim Pack, the Superstar Lite has a canvas upper and a shell toe cap, while the Nizza Hi Heel Zip features a full zip feature along the heel.
Revived Retro Kicks
The Adidas Originals Denim Pack Features Styles From the 70s and 80s
Trend Themes
1. Retro-inspired Footwear - As seen in the Adidas Originals Denim Pack, there is an opportunity to revive classic footwear styles from the 70s and 80s with modern updates.
2. Denim Fashion - The use of denim in footwear, as seen in the Adidas Originals Denim Pack, presents a trend of mixing textiles for new interpretations of classic styles.
3. Limited Edition Releases - The Adidas Originals Denim Pack demonstrates the potential for limited edition releases to generate excitement and interest in classic brands.
Industry Implications
1. Fashion & Apparel - Incorporating denim into footwear and bringing back retro styles creates opportunities for innovation in the fashion industry.
2. Sporting Goods - Adidas Originals Denim Pack presents a trend of mixing textiles for new interpretations of classic styles, presenting an opportunity for innovation in the sporting goods industry.
3. Retail - The limited release nature of the Adidas Originals Denim Pack suggests retailers can generate interest in classic brands through strategic, exclusive drops.