The adidas Originals by Fiorucci Summer 2019 collection has been unveiled as the latest collaboration from the athletic brand with the Italy-based brand that is focused on a carefree, summery aesthetic.
The collection puts tropical vacation styles in focus along with bold graphics and classic styles from the athletic wear brand that have been reworked with a hip finish. Vintage 80s imagery from the Fiorucci archives is emblazoned onto all of the various pieces to convey a retro style that is sure to be coveted by consumers seeking out a fashion throwback.
The adidas Originals by Fiorucci Summer 2019 collection will be available for purchase globally starting on May 10 and was explained by the adidas team who said, "The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond. It felt like a very natural match between the two brands."
Collaboration Italian Athletic Fashions
The adidas Originals by Fiorucci Collection is Playful
Trend Themes
1. Summer Graphic Collaborations - There is an opportunity for athletic and fashion brands to collaborate and create seasonal collections with bold graphics and retro styles.
2. Vintage Aesthetic - The trend of vintage 80s imagery presents an opportunity for brands to tap into nostalgia and create products that cater to consumers seeking out a fashion throwback.
3. Carefree Aesthetics - There is an opportunity to create collections that focus on a carefree, summery aesthetic that incorporates tropical vacation styles and bold graphics.
Industry Implications
1. Athletic Wear - Athletic wear brands can collaborate with fashion brands to expand their product offerings and tap into new consumer markets.
2. Fashion Designers - Fashion designers can incorporate vintage aesthetics into their collections to tap into nostalgia and offer consumers new takes on classic styles.
3. Graphic Design - Graphic designers can use vintage aesthetics and bold graphics to create visually appealing designs that can be used across various industries and products.