You don't have to be English to know that the Size? Adidas Originals Birmingham is one sweet shoe. British sneaker and retail shop Size? has recently announced that the final shoe in their 'City Series' will be inspired by Birmingham and their world famous Cadbury Chocolate factory.
The Size? Adidas Originals Birmingham is designed to look like a bar of Cadbury Chocolate with its brown sole and velvet suede colorway mimicking the iconic chocolate's wrapper. 500 pairs of individually numbered shoes are being made and will be released on December 18th. You better hurry across the pond.
Chocolate City Kicks
The Size? Adidas Originals Birmingham Pay Tribute to Cadbury Chocolate
Trend Themes
1. City Series Shoes - The 'City Series' shoe collection presents an opportunity in which companies can collaborate with local cities and landmarks to create unique designs inspired by the location.
2. Food-inspired Footwear - The intersection of food and fashion can provide companies with a new product category to explore, enabling them to create novelty items that function as both wearable and collectible souvenirs.
3. Limited-edition Products - The release of limited-edition products offers businesses an opportunity to create exclusivity and urgency among consumers, encourage brand loyalty, and drive up demand and sales.
Industry Implications
1. Sneaker & Streetwear Retail - Sneaker and streetwear retail companies can partner with local landmarks and tap into the food and fashion intersection to create unique designs that consumers will be willing to pay a premium for.
2. Chocolate & Confectionery - Confectionery companies can collaborate with fashion manufacturers and designers to create consumer products inspired by their popular treats, reaching a wider audience and increasing brand awareness.
3. Tourism & Local Souvenir Retail - Retail stores that cater to tourists and locals alike can offer unique, limited edition, locally inspired items like food-themed footwear, that customers may not find anywhere else, creating a high margin business opportunity.