The soon-to-be-released adidas Consortium LX CON silhouette is slightly divergent from the original model's aesthetic and functionality. The footwear has been designed entirely in-house, strongly highlighting experienced craftsmanship and performance-ready technologies. The original model was debuted during the 90s when it quickly rose to popularity among running enthusiasts.
The new adidas Consortium LX CON pays tribute to Jacques Chassaing — the creator of the ZX running shoe through the incorporation of the Torison system. This feature "acts as a TPU arch that bridges the rearfoot and the forefoot" which translates to increased stability, no matter the texture of the terrain. Furthermore, the incorporation of playful hits of purple and the oversized triple-striped logo add a bold, aesthetic statement that supplements the undoubted functionality of the offering with a fashion-forward characteristic.
90s-Inspired Running Shoes
The New adidas Consortium LX CON Boasts Playful Hits of Purple
Trend Themes
1. 90s-inspired Running Shoes - Opportunity for brands to incorporate vintage design elements into modern performance-ready technologies.
2. In-house Design and Craftsmanship - Brands can emphasize their expertise and quality with exclusive, in-house designed products.
3. Bold Aesthetics with Functionality - Customers are seeking products that offer both high-performance functionality and visually appealing designs.
Industry Implications
1. Athletic Footwear - Companies can innovate their athletic footwear offerings by incorporating retro design elements into contemporary technologies.
2. Fashion and Apparel - Fashion brands can explore collaborations with athletic footwear companies to create unique, fashionable and functional products.
3. Sporting Goods and Fitness Equipment - Companies can differentiate their fitness equipment offerings by incorporating high-performance technologies alongside visually captivating designs.