Russian-Inspired Soccer Apparel

adidas and Gosha Rubchinskiy Drop a World Cup 2018 Range

adidas and Gosha Rubchinskiy join forces once again to release the 2018 World Cup collection. The German and Russian labels teased this collaboration last week and have just released an official look of the series just in time for the start of the World Cup. The collaborative collection is comprised of both 'Home' and 'Away' jerseys in the tonal hues of Russia, which is both Gosha Rubchinskiy's home country and the hosting location of this year's soccer tournament. The capsule also sees a series of sweaters in the selection of white, blue, red, and grey -- all decorated with Rubchinsky's branding accents.

Every crewneck sweater also features the Cyrillic of a name of each of the Russian cities hosting a match. The capsule also delivers football boots and a black and silver football as well. All of the pieces will be available for purchase beginning June 14th online at KM20.
Trend Themes
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Industry Implications
1. Fashion - Designers and fashion brands can collaborate with local artists and brands to create unique, localized apparel collections that tap into the cultural zeitgeist.
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