Adidas' Adi-Rise Mid Trainers have caught my interest since I'm so used to the brand's traditional low-top shoes that have made the company so well-known in the sportswear market.
The Adi-Rise Mid Trainers may not look like an Adidas shoe for those who aren't too familiar with the brand. The design doesn't incorporate the traditional three-stripe pattern on both sides; instead, the Adi-Rise is a one-tone black color that is highlighted with a white sole. This basketball- and street-inspired product is made from leather with suede outlines encompassing the body of the shoe. There is also a Velcro strap that overlaps the front, as well as the Adidas flower logo on the tongue.
The Adi-Rise Mid Trainers are part of the new adidas Originals collection currently available.
Simple Mid-Top Kicks
Adidas Takes a Different Design Approach to the Adi-Rise Mid Trainers
Trend Themes
1. Minimalist Sneaker Design - Opportunity for brands to explore minimalist designs that diverge from traditional styles.
2. Street-inspired Footwear - Potential for brands to create basketball- and street-inspired shoes that cater to urban fashion trends.
3. Alternative Brand Identity - Brands could explore new design approaches that deviate from their traditional visual branding.
Industry Implications
1. Sportswear - Disruptive innovation opportunities for sportswear companies to create unconventional shoe designs.
2. Fashion - Potential for fashion brands to incorporate street-inspired footwear into their collections.
3. Footwear - Opportunity for footwear companies to experiment with minimalist and unconventional shoe designs.