Jordan Brand gets another footwear model with the addition of the new ADG 2 model that is similar to the the design of the iconic Air Jordan 3 and the Jordan Trunner NXT. The functionality of the latest silhouette boasts the visual aesthetics of a basketball shoe but prepares for golfing purposes.
The sneaker comes in the colorway options of black or white with the signature elephant print on the heel and the eyestays. Both of the tonal options feature red accents in the form of the Jumpman on the tongue and at the eyelets. The midsole is elongated with a spiky cushioned foundation which references the Trunner NXT shoe. The heel clip is slightly raised with an embossed Jumpman logo in white with black on one colorway and black with red on the other.
Spiky Cushioned Golf Shoes
Jordan Brand's Golf Line Gets the ADG 2 Shoe Added to Its Line Up
Trend Themes
1. Golf Sneaker Innovations - The spiky cushioned design of the ADG 2 model presents an opportunity to disrupt the golf shoe market with a unique blend of style and functionality.
2. Hybrid Sports Shoes - The ADG 2 model's combination of basketball shoe aesthetics and golfing performance showcases the potential for disruptive innovation in the intersection of different sports footwear.
3. Iconic Design Adaptations - The incorporation of design elements from iconic Air Jordan sneakers in the ADG 2 model opens up avenues for disruptive innovation by reimagining classic shoe designs in new contexts.
Industry Implications
1. Golf Equipment - The spiky cushioned golf shoes introduce a new product category within the golf equipment industry, creating an opportunity for disruptive innovation and capturing a niche market.
2. Athletic Footwear - The ADG 2 model's unique blend of style and performance positions it as a potential disruptor in the athletic footwear industry, appealing to consumers looking for versatile sports shoes.
3. Sportswear Fashion - The hybrid design of the ADG 2 golf shoes opens up possibilities for disruptive innovation in the sportswear fashion industry, combining different sports aesthetics to create bold and unique styles.