Elements is a new brand that makes plant-based adaptogenic tonics that serve as functional wellness drinks for Vitality, Focus, Calm and Rest. These new products are informed by science and make the most of the power of plants to bring the body back into balance with ingredients that support the adrenal system and its ability to handle stress.
Some of the potent adaptogens that are included in the tonics include rhodiola, schisandra, holy basil, ginseng and ashwaganda, each of which is said to have "learned how to thrive in stressful environments and can teach your body to do the same."
While Focus is a tonic to boost mental clarity and concentration, Rest is a functional solution that can be dropped into a glass of water before bed.
Balancing Adaptogenic Tonics
Elements' Functional Wellness Drinks Support Vitality & More
Trend Themes
1. Plant-based Adaptogenic Tonics - Creating functional wellness drinks with plant-based adaptogens to bring the body back into balance and support the adrenal system's ability to handle stress.
2. Power of Plants - Leveraging the power of potent adaptogens like rhodiola, schisandra, holy basil, ginseng, and ashwaganda to teach the body to thrive in stressful environments.
3. Functional Solutions - Developing functional solutions like the Rest tonic, which can be easily added to water before bed for a restful sleep.
Industry Implications
1. Functional Wellness - Incorporating plant-based adaptogenic tonics into the functional wellness industry to provide vitality, focus, calm, and rest support.
2. Beverage - Introducing adaptogenic tonics as a new segment within the beverage industry to offer functional and wellness-focused drinks.
3. Nutritional Supplements - Expanding the range of nutritional supplements by incorporating adaptogenic tonics that enhance vitality, focus, calm, and rest.