Samuel Ross prepares to launch the Spring/Summer 2022 collection for A-Cold-Wall* and he explores a deep life concept -- the very idea of life itself. Ross explains that the collection can be viewed as a meditation on how to deal with one's own inevitable mortality. He tells Vogue UK that he was thinking about mortality and how life can be fleeting.
From this, he discovered ideas around primary colors and formed to become something more. The capsule is full of invigorating hues paired together with muted colors as well. He tells Vogue UK, "Beforehand, color has been saved as part of my industrial design practice — but now it felt like it had to overflow into A-Cold-Wall* quite unapologetically. And an idea of swinging between concealment and visibility in the style codes, too, playing with those themes."
Mortality-Themed Summer Fashion
A-Cold-Wall* Reflects on Life with the SS22 Collection of Apparel
Trend Themes
1. Mortality-themed Fashion - The trend of incorporating themes of life and death into fashion collections presents opportunities for new, thought-provoking designs that appeal to consumers' existential thoughts.
2. Primary and Muted Colors - Using primary colors alongside muted tones in fashion collections allows for a dynamic range of color schemes that can create bold visual statements and attract attention from consumers.
3. Swinging Between Concealment and Visibility - The trend of playing with themes of concealment and visibility in fashion collections can create unique designs that allow for flexibility in how and when the garments are worn, leading to increased versatility in the market.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate mortality-themed design elements into their collections to create emotionally charged and unique garments that appeal to consumers' sense of existentialism.
2. Design - The design industry can play a role in creating new and innovative ways to incorporate primary colors and muted tones into fashion collections and explore ways of playing with themes of visibility and concealment.
3. Marketing - The marketing industry can capitalize on the trend of mortality-themed fashion by creating advertising campaigns that tap into consumers' reflections on life and death, creating deeper emotional connections with consumers.