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Studio Proba and Salehe Bembury Join Forces on Absorbed Language

Salehe Bembury works together with Studio Proba to create the joint Absorbed Language collection of homeware. Bembury has made a name for himself in the realm of sneakers and streetwear and this time around, the center of the new designs are cushions.

Each cushion is woven by hand to create a tufted surface and has patterning that creates organic shapes in bright hues. Founder of the studio, Alex Proba states that "We joined forces last year and created a handwoven pillow paired with Salehe’s signature pattern and Studio Proba’s signature shapes. It’s a perfect blend of both worlds and we hope to be able to connect our communities and do more of that kind of collaboration in the future."
Trend Themes
1. Handwoven Homeware - Disruptive innovation opportunities for companies to collaborate in creating unique and handmade homeware products.
2. Bright Colored Homeware - Disruptive innovation opportunities for companies to experiment with bold and bright colors in creating homeware products.
3. Tufted Surfaces - Disruptive innovation opportunities for companies to incorporate texture and dimension through tufted surfaces in creating homeware products.
Industry Implications
1. Homeware - Disruptive innovation opportunities for companies in the homeware industry to incorporate more handwoven, bright colored and tufted surface products in their collections.
2. Fashion - Disruptive innovation opportunities for companies in the fashion industry to collaborate with homeware designers to create new lines of complementary accessories and products inspired by these designs.
3. Art - Disruptive innovation opportunities for companies in the art industry to create unique and texturized art pieces using techniques from homeware tufting and weaving.

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