Created for New Zealand's Fashion Week, the Absolut Vodka Fashion Week ad blends the worlds of alcohol and fashion together perfectly.
At first glance you would think the Absolut Vodka Fashion Week ad is just a 'Judy,' a fashion mannequin used to model clothing. Further investigation will bring the revelation that it's a Judy making reference to the Absolut bottle. There are even tools like scissors and unused cloth to enhance the fashion world in this image.
With such a clever design used in this campaign, it's no doubt that it will definitely garner attention from drinkers and fashonistas alike.
Implications - Consumers are looking for all of their products to take on a stylish approach. Combining function with aesthetics makes an item more appealing. Companies could come out with a greater number of designs that meld these two aspects together to increase their revenue.
Fashionably Boozed Campaigns
The Absolut Vodka Fashion Week Ad Will Play a Trick on Your Eyes
Trend Themes
1. Stylish Products - Consumers are looking for all of their products to take on a stylish approach. Companies could come out with a greater number of designs that meld function and aesthetics together to increase revenue.
2. Fashion-inspired Advertising - The Absolut Vodka Fashion Week ad showcases the potential for blending fashion and advertising to create engaging campaigns.
3. Clever Design Concepts - The Absolut Vodka Fashion Week ad's clever use of a fashion mannequin to represent the Absolut bottle presents opportunities for disruptive innovation in product design and marketing.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of fashion-inspired advertising, creating campaigns that blur the line between fashion and other products.
2. Alcohol - The alcohol industry can explore more creative and visually striking advertising concepts, like the Absolut Vodka Fashion Week ad, to stand out and attract consumers.
3. Product Design - The product design industry has an opportunity to create clever and unexpected design concepts that merge different industries, such as fashion and alcohol, to captivate consumers.