L'Oréal Professionnel recently unveiled its new Absolut Repair collection to nourish the hair. The beauty and cosmetics brand wants to help customers repair dry and damaged hair, especially during the coldest winter months. The Serie Expert Absolut Repair range is infused with gold quinoa protein and offers a full professional hair care routine to restructure and resurface damaged and dry hair.
The product range leaves the hair 77% less damaged and seven times shiner than its original state. Some products in the collection include the Instant Resurfacing Shampoo, the Instant Resurfacing Conditioner, the Instant Resurfacing Mask, and the 10-In-1 Perfecting Multipurpose Spray. Consumers can shop the collection for a full hair cair regimen. L'Oréal Professionnel's new collection offers expert-level high-quality products for regular use.
Repairing Hair Care Lines
L'Oréal Professionnel Launched its Absolut Repair Collection
Trend Themes
1. Hair Repairing Products - The trend of offering high-quality hair repair products with natural ingredients like gold quinoa protein provides the opportunity to disrupt the hair care industry.
2. Multipurpose Hair Products - The trend of developing products for multiple hair concerns, such as the 10-In-1 Perfecting Multipurpose Spray, offers opportunities to disrupt the beauty industry by providing efficient haircare solutions for busy consumers.
3. Sustainable Packaging - The trend of using eco-friendly and sustainable packaging options for hair care products offers opportunities to disrupt the packaging industry and appeal to environmentally conscious consumers.
Industry Implications
1. Beauty and Cosmetics Industry - This industry can benefit from offering high-quality, natural ingredients based hair care products that cater to different hair needs to attract more customers.
2. Personal Care Industry - The personal care industry can leverage the trend of developing multipurpose hair products that offer efficient solutions for busy customers.
3. Packaging Industry - The packaging industry can benefit from exploring eco-friendly and sustainable packaging options.