In honor of Gay Pride Month, the famous vodka company has created a line of pride-celebrating bottles entitled 'Absolut Mix.'
The bottles are limited-edition and were designed by a collaboration between "stylists, writers, fashion designers and artists." The result is a series of bottles that use the classic pride rainbow to design creative and playful bottles that aim to celebrate the beauty and diversity within the LGBT community. The company will auction off the Absolut Mix line at the end of the month in an event that will also be celebrating Pride Weekend. The proceeds of the limited-edition bottles will go towards the LGBT charity 'Stonewall.'
By using art to celebrate the triumphs of the LGBT community and encourage pride, Absolut manages to deploy a popular marketing technique to promote an important social cause.
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
Trend Themes
1. Limited-edition Collaborations - Exploring collaborations with artists and designers to create limited-edition products for special occasions presents opportunities for innovative marketing strategies.
2. Celebrating Diversity and Inclusion - Developing products or campaigns that embrace and promote diversity and inclusion can resonate with consumers and support important social causes.
3. Artistic Brand Activism - Using art and creative expressions to promote social causes allows brands to connect with consumers on a deeper level and contribute to meaningful change.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can explore collaborations and limited-edition releases to engage consumers and support relevant social causes.
2. Fashion and Design - Fashion and design industry professionals can partner with brands to create unique products that celebrate diversity and spark conversations around important social issues.
3. Charity and Non-profit - Charity and non-profit organizations can leverage collaborations with brands to raise funds and awareness for their causes while promoting inclusivity and celebration of diversity.