Over the summer, Pokémon GO was an international sensation, with players young and old exploring their area and beyond to capture the elusive anime monsters, which is exactly what the Abbotts Hotel in Waterloo, Australia took advantage of.
The pub decided to create a Pokémon-themed menu when it noticed just how many people were capturing creatures within its immediate area. Featured on the menu was 'Pika-Chips,' 'Beef Burgémon with Chips,' ' Char'mander Grilled Steak' and 'Hot Dogs with a Squirt-Le of Tomato Sauce.'
In addition to its Pokémon menu, Abbotts Hotel lured players in with in-game bait, giving avid collectors even more of a reason to stop by. While the menu only lasted a short while, its humorous focus appealed to Pokémon GO players in a big way, as Abbotts Hotel gave them a chance to come together and celebrate their obsession.
Anime-Themed Pubs
Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time
Trend Themes
1. Anime-themed Pubs - Creating anime-themed menus and incorporating in-game features can attract and engage fans of specific anime franchises like Pokémon GO.
2. In-game Marketing - Using in-game bait and other features to attract customers provides a unique marketing opportunity for businesses near popular gaming locations.
3. Fan Community Events - Organizing events and menus that cater to specific fan communities can create a sense of belonging and engagement, leading to increased customer loyalty.
Industry Implications
1. Hospitality - By creating anime-themed menus and offering unique experiences, hotels and restaurants can tap into the niche market of anime fans and increase customer footfall.
2. Gaming - Integrating in-game marketing strategies, such as in-game bait, presents opportunities for gaming companies to collaborate with businesses and monetize their user base.
3. Event Management - Organizing fan community events centered around specific themes, like anime, can provide event management companies with a creative and niche market segment to target.