Artist Aaron Thong has created a cool series of iconic drinks in the form of a milk carton. The series, "In a Box," reinvents iconic drinks and puts them in the folded container. From brand names such as Pepsi and Sprite, Aaron Thong's series seems to play off the idea that these drinks are almost considered as much as a necessity as milk.
Other illustrations of Aaron Thong's includes The Simpson's drink, Duff Beer, and Kool-Aid. The one thing that makes Aaron's work unique is the fact that he does not use the brand name (asides from Duff) on any of his pieces, making it a fun game to guess which carton belongs to which brand. These illustrations are available at Society 6 for purchase.
Illustrated Logo Cartons
Aaron Thong Puts Iconic Drinks in Classic Milk Container Form
Trend Themes
1. Illustrated Logo Cartons - Exploring the trend of incorporating iconic brands into unique packaging designs.
2. Reinventing Iconic Drinks - Tapping into the trend of reimagining well-known beverages in innovative ways.
3. Brand Name Guessing Game - Capitalizing on the trend of creating interactive experiences through product design.
Industry Implications
1. Packaging Design - Disruptive innovation opportunities exist in creating visually appealing and interactive packaging options that promote brand recognition.
2. Beverage Industry - Opportunities for disruptive innovation in the beverage industry can arise from reimagining well-established brands and capturing consumer interest through unique packaging.
3. Art and Illustration - Incorporating art and illustration into product design presents opportunities for disruptive innovation, offering consumers new and engaging visual experiences.