Aperol is bringing a taste of Italy to Canadians with coast-to-coast celebrations this summer. There's the Aperol #SpritzBus, which is visiting backyards and public settings alike, sharing samples, park-friendly games and more. Fans of the brand will also want to keep an eye out for the street team at select bars and restaurants across the country for their chance to claim branded merch and refreshing drinks.
Next summer, Aperol is preparing to send a pair of eligible Canadians on an all-expenses-paid trip to Veneto, Italy, where the Aperol Spritz was born. In the meantime, there are plenty of activities to enjoy from the brand that help to bring the experience of the far-off destination closer to home.
This summery activation shares the spirit of brighter days ahead and more drinks shared with friends.
Globally Inspired Aperitif Campaigns
Aperol Spritz is Bringing a Taste of Italy to Canadians
Trend Themes
1. Italian-inspired Aperitif Campaigns - Other beverage companies may take inspiration from Italian culture to create their own versions of the Aperol Spritz campaign.
2. Experience-driven Brand Campaigns - More brands may engage consumers by offering immersive experiences related to their product.
3. Contest-based Campaigns - More brands may hold contests to engage consumers and incentivize product purchases, leading to increased brand loyalty.
Industry Implications
1. Alcohol - Other alcohol companies may replicate Aperol's campaign to increase product recognition and brand loyalty.
2. Tourism - More tourism companies may collaborate with beverage companies to promote their respective industries, leading to mutually beneficial partnerships.
3. Merchandising - Other companies may sell branded merchandise to accompany their products to gain additional revenue streams and brand recognition.