‘A Rather Novel Collection Fragrance Pencil’ is a new line of scents released by Anthropologie. This series is dedicated to flavored teas from six different locations around the world.
According to the site each perfume is considered as a "solid perfume scent-o-logue, rather than travelogue." Five perfumers from the house of Givaudan sign the compositions. ‘A Rather Novel Collection Fragrance Pencil’ is perfectly for throwing in your purse, and would also makes a great gift.
Sleek Scented Sticks
‘A Rather Novel Collection Fragrance Pencil' From Anthropologie
Trend Themes
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Solid Perfume — Solid perfumes are gaining popularity as a convenient and portable option for fragrance, presenting the opportunity for innovation in formulation and packaging.
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Scented Stationery — Combining scents with everyday products such as pencils and paper can create a unique multisensory experience, and presents opportunities for creative collaborations among fragrance and stationery brands.
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Tea-inspired Fragrances — Incorporating tea as a scent inspiration presents a wide variety of possibilities for fragrance development and marketing to tea enthusiasts and wellness-minded consumers.
Industry Implications
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Fragrance — Fragrance companies can explore solid perfume formulations and new scent inspirations such as tea to offer innovative and unique fragrance products.
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Stationery — Stationery companies can collaborate with fragrance brands to create scented stationery products and expand their product offerings.
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Gifts & Souvenirs — Scented pencils and solid perfumes make for great portable and unique gifts, presenting opportunities for gifting and souvenir industries.