Colombian Themed Spring Fashion

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A Kind of Guise Unveils its Diverse and Bright SS22 Collection

Fashion label A Kind of Guise introduces its newest collection designed for the Spring/Summer 2022 season. The seasonal pieces are designed with inspiration drawn from Colombia - the capsule takes on the name Radio Medellin.

The Munich-based fashion label dives into learning about the region in an in-depth look at the Colombian lifestyle and its rich history. Some of the notable pieces in the seasonal capsule include the Jakarta jacket that is made from high-quality woven jacquard that was made exclusively for the collection. The rest of the capsule includes knitwear in the form of the merino melange Ferrino Polo as well as the Camilo knit, which is a unique blend that is a shirt and cardigan blend.
Trend Themes
1. Cultural-inspired Fashion - Fashion labels drawing inspiration from diverse cultures to create unique collections for the upcoming seasons.
2. Sustainable Materials in Fashion - Fashion labels using sustainable materials to create eco-friendly clothing that aligns with customer values.
3. Fashion Industry and Tourism - Fashion labels teaming up with tourism boards to promote culturally-inspired collections to travelers.
Industry Implications
1. Fashion - Innovative fashion brands that use inspiration from diverse cultures can attract customers who are looking for unique pieces.
2. Textile Manufacturing - Sustainable manufacturing practices in materials sourcing, dyeing, and production can differentiate textile producers.
3. Tourism - Collaboration with fashion brands can help tourism boards extend cultural experiences and promotional opportunities.

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