Those who visit any Simon Mall, Mills center or Premium Outlet in North America now have the chance to consult a Digital Concierge chatbot that offers a wealth of information. Just like an employee who is stationed at a mall's information kiosk, the chatbot on Facebook Messenger is capable of sharing information on everything from hours of operation and daily promotions to on-site amenities.
The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"
As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.
Mall Concierge Chatbots
Simon Launched a 'Digital Concierge' to Inform Mall Shoppers
Trend Themes
1. Digital Concierge Chatbots - Opportunity to develop AI-powered chatbots that provide personalized recommendations and tailored lifestyle content to enhance customer experience in various industries.
2. Virtual Mall Assistants - Disruptive innovation opportunity to create virtual assistants that can provide shoppers with real-time information, daily promotions, and on-site amenities, improving overall customer engagement.
3. AI-driven Shopping Experiences - Development of AI-driven technologies that offer tailored recommendations and personalized content to shoppers, transforming traditional shopping experiences into interactive and personalized journeys.
Industry Implications
1. Retail - Opportunity for retailers to implement digital concierge chatbots to enhance customer experience and provide real-time information on products, promotions, and in-store amenities.
2. Shopping Malls - Disruptive innovation in the shopping mall industry by introducing virtual mall assistants that provide instant information and personalized recommendations to shoppers.
3. Customer Service - Development of AI-powered chatbots in the customer service industry to provide personalized recommendations, answer inquiries, and enhance customer engagement with real-time information.