Known for his work with top brands such as Nike, adidas and Ray-Ban, Luke Choice has established himself as one of the world's most highly sought-after digital artists. Jumping between typography, illustration and 3D design, the Australian-born artist is always on the lookout for new ideas and inspiration.
However, staying ahead-of-the-curve isn't always easy and it took Choice a great deal of time to find his own voice and aesthetic. Instead of setting his sights on fame and fortune, Choice used his love of travel and adventure to fuel his ambitions. It is this passion to explore different people, places and cultures that he credits with his success and his drive to constantly experiment with everything he does.
'A Day in Sydney with Luke Choice' follows the artist as he cruises through Australia’s largest urban metropolis in the all-new Infiniti Q30. Moving seamlessly between art galleries, rustic hikes and even a tattoo parlor, Choice emphasizes the importance of travelling and taking advantage of new experiences. Much like the sophisticated crossover he rides in, Choice is already primed for his next adventure.
A Day in Sydney with Luke Choice
Digital Artist Luke Choice Gets Creative in the Infiniti Q30
Trend Themes
1. Digital Art - The rise of digital art in various creative industries presents an opportunity for innovation in software development and graphic design.
2. Travel for Inspiration - The trend of using travel as a source of inspiration presents an opportunity for innovation in the tourism industry and in travel-related technology.
3. Experience Economy - The shift towards valuing experiences over material possessions presents an opportunity for innovation in the entertainment and hospitality industries, as well as in the development of experience-focused products and services.
Industry Implications
1. Creative Industries - As digital art becomes a more prevalent form of artistic expression, the creative industries can focus on innovating software and hardware to support emerging artists.
2. Tourism - The trend of using travel as a means for inspiration presents opportunities in the tourism industry to develop travel-focused products and services.
3. Entertainment and Hospitality - The shift towards valuing experiences over material possessions presents a significant opportunity for the entertainment and hospitality industries to develop unique and immersive experiences for customers.