This infographic from the Mashable blog looks at the social media sites that men and women use the most. According to the study, 56% of women are using social sites, which is the equivalent of 81 million women.
It also states that both Facebook and Twitter are dominated by female users. Women are apparently also more likely to comment on Facebook posts and update their status several times a day in comparison to men. Pinterest is also dominated by women, who achieve a whopping 82% majority on the photo-based site. A shocking revelation made in the study is that women over the age of 55 spend more time playing online games then males between the ages of 15 to 34.
Men are most active on sites like Linkedin, Google+ and Reddit. In conclusion, women are far more active on social-media sites than men. These insights are crucial for marketers who are looking to target a certain niche of individuals.
Social Media Gender Infographics
This Mashable 'Men vs. Women' Study Compares Genders
Trend Themes
1. Social Media Gender Preferences - Disruptive innovation opportunity: Develop social media platforms tailored specifically for men and women based on their preferences.
2. Women Dominance in Social Media - Disruptive innovation opportunity: Create marketing strategies and campaigns that specifically target the highly active female user base on social media platforms.
3. Age-based Online Gaming Gender Disparity - Disruptive innovation opportunity: Design and develop online gaming platforms that cater to the interests and preferences of women over the age of 55, tapping into a demographic largely overlooked by the industry.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Explore ways to enhance user experience and engagement on social media platforms by catering to the different preferences of men and women.
2. Digital Marketing - Disruptive innovation opportunity: Develop targeted marketing strategies and campaigns that effectively reach and engage the predominantly female user base on social media platforms.
3. Gaming - Disruptive innovation opportunity: Create gaming platforms and experiences that cater to the interests and preferences of women over the age of 55, tapping into an underserved market segment.