When it comes to pairing technology with advertising, Saks Fifth Avenue is pulling out all the stops with their projected display.
Seen in the featured video, Saks Fifth Avenue will be showing the 3D show at its flagship store in New York through January 6. The huge fashion house has used special effects shows to further the allure of their already established brand. The snowflake show also adds to the festivities this time of year.
Projected Snowflake Shows
The Saks Fifth Avenue Light Show Gets Shoppers in a Festive Mood
Trend Themes
1. Projected Display Advertising - Using advanced technology to enhance display advertising to attract and engage customers.
2. 3D Visual Effects - Utilizing 3D visual effects as a way to create immersive experiences and add a new dimension to marketing campaigns.
3. Seasonal Branding - Leveraging the holiday season as an opportunity to create unique and memorable brand experiences that resonate with customers.
Industry Implications
1. Retail - Implementing innovative technologies and immersive experiences to create new ways of engaging with customers in brick-and-mortar stores.
2. Advertising - Developing creative and visually striking campaigns that utilize advanced technology to better connect with an increasingly digital audience.
3. Event Management - Creating memorable experiences that incorporate cutting-edge technology to enhance the visual appeal and engagement of events.