As the Fall season begins to roll right around the corner, New Balances prepares with new tonal palettes of the 997H sneaker model. The brand launches two new colorways to detail the silhouette in time for the colder seasons of the year.
The shoe is ready for lifestyle purposes and casual wearing to elevate any outfit, made using lightweight materials throughout the shoe. It is bound to provide comfort and support through long days, made with suede and mesh at the upper and sitting on top of a lightweight cushioned midsole foundation. It features a color-blocked detailing throughout the upper for a retro design language. The first of the two blends is Spruce and Gold and the second colorway is Burgundy and Navy Blue.
Color-Blocked Fall-Ready Sneakers
New Balance Gives the 997H Sneaker New Fall-Ready Palettes
Trend Themes
1. Tonal Palettes - New color palettes for sneakers to reflect the colder seasons and elevate casual outfits.
2. Color-blocking - Use of retro design languages to create fashion-forward looks.
3. Lightweight Materials - Incorporating lightweight materials throughout shoes for improved comfort and support.
Industry Implications
1. Fashion - Opportunities for apparel companies to incorporate color-blocking and tonal palettes to create new designs for the Fall season.
2. Athletic Footwear - Companies can create sneakers with lightweight materials and color-blocked designs that cater to both lifestyle and athletic purposes.
3. E-commerce - Online retailers can capitalize on the popularity of color-blocked and tonal palette sneakers by featuring them in new arrivals and seasonal collections.