Nicolas "Yuthanan" Chalmeau's brand Sillage is based in Tokyo and it recently launched a new home good in the form of a New Balance 990v3 incense chamber. The function item is designed to look exactly like the sneaker model -- it is also the founder's favorite sneaker.
The chamber is crafted by a local artisan from Nagoya, Japan. The shape of the chamber is drawn from Chalmeau's own personal pair of 990v3 sneakers, which have been worn in for 2 years. The details are intricate with the incorporation of the branded 'N' on the side and the flow of the layering details of the model. The back of the shoe is enclosed with a cork plug with scents evoked from the foot's opening.
Sneaker-Shaped Incense Chambers
New Balance Unveils a 990v3 Incense Chamber as a Lifestyle Good
Trend Themes
1. Sneaker-inspired Home Decor - Opportunity for home goods brands to create sneaker-inspired products that appeal to sneaker enthusiasts and streetwear culture.
2. Artisanal Craftsmanship - Trend towards handcrafted products that showcase the skills of local artisans and provide unique, one-of-a-kind items.
3. Scented Home Goods - Growing demand for home goods that incorporate scent as a way to enhance the sensory experience of the product and create a relaxing atmosphere.
Industry Implications
1. Home Goods - Opportunities for home goods companies to expand their product lines and create unique, niche products that appeal to specific subcultures.
2. Artisans and Craftspeople - Opportunities for artisans and craftspeople to collaborate with brands and designers to create unique, limited-edition products that showcase their skills and craftsmanship.
3. Fragrance Industry - Opportunities for fragrance brands to expand into the home goods market and collaborate with designers to create scented products that enhance the sensory experience of the product.