New Balance introduces another iteration of the 990v3 sneaker model, adorning the classic Made in U.S. model with a subtle touch. Preparing to launch in the coming month, the archival sneakers are finished in the usual gray colorway detail with the addition of a "Ruby" version 3 tag that decorates the side of the shoe.
It is seen accenting the mesh material at the upper and marks the middle of a diamond patterning at the tongue in the shape of the branding detail. Another rubbed N logo makes its way to the usual lateral side of the shoe. it all sits on top of the signature ENCAP and ABZORB midsole foundation with a nod to the brand's MADE heritage on the inside.
Ruby Tonal Accented Footwear
New Balance Details the 990v3 Sneaker with a Pop of Red Detail
Trend Themes
1. Tonal Accented Footwear - Opportunity for footwear brands to differentiate through subtle design details that elevate classic models.
2. Heritage Branding Details - Brands can leverage their history and legacy by incorporating subtle design details that pay homage to the past.
3. Made in U.S. Models - Consumers are showing a preference for products made in their home countries, creating an opportunity for brands to emphasize locally made goods.
Industry Implications
1. Footwear - Footwear brands can differentiate their products and justify premium pricing through the incorporation of subtle design details like tonal accents and heritage branding.
2. Fashion - Fashion brands can tap into the trend of localism by emphasizing where their products are made and incorporating subtle design nods to their heritage and history.
3. Retail - Retailers can capitalize on the trend of localism by featuring made in U.S. products and highlighting the unique design details that set them apart from competitors.