Photographer Charlotte Ea captures 'How Sweet It Is,' a 90s-inspired editorial lensed for style publication The Ones 2 Watch. Starring model Anne-Louise of Le Management in Copenhagen, the series is an homage to retro fashion picks and makeup looks that make a bold yet elegant statement.
Model Anne-Louise is captured lounging at home while sporting a wardrobe of patterned dresses, patent leather trousers, and statement furs that are handpicked by stylist Julie Garde. This 90s-inspired editorial also features hair and makeup looks by Jens J. Wiker who opts for citrus-hued and bright blue eyeshadows, buffed out brows and slicked back tresses.
This contemplative image series revives nostalgic fashions for a new generation and embodies an effortlessly cool and understated air.
Contemplative At-Home Editorials
The Ones 2 Watch 'How Sweet It Is' Series is 90s-Inspired
Trend Themes
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Nostalgic Fashion Revival — Opportunity for fashion brands to tap into the popularity of 90s-inspired styles and create retro collections that cater to a new generation.
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At-home Editorials — Opportunity for fashion publications to create photography series that capture the essence of relaxed and contemplative at-home fashion.
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Bold Makeup Looks — Opportunity for beauty brands to experiment with vibrant and unconventional eyeshadow colors, offering consumers a bolder and more expressive makeup experience.
Industry Implications
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Fashion — Fashion brands can leverage the nostalgia for 90s-inspired styles and create collections that resonate with consumers.
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Photography — Fashion publications can explore at-home editorials as a unique photography concept to engage their audience.
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Beauty — Beauty brands can innovate by expanding their makeup product range to include more vibrant and unconventional eyeshadow colors, targeting consumers looking for bold and daring makeup options.