Outerwear label The North Face introduced its newest collection for the Winter 2018 season full of 90s camo pattern designs. The three-piece collection has been crafted to boast lightweight elements, convenience during travel and durability throughout the season. The items in the capsule include the signature 1990 GORE-TEX jacket, the '96 Retro Nuptse and the ThermoBall mittens.
The GORE-TEX jacket is resistant to wind and is waterproof to combat the conditions that come with winter. The Retro Nuptse jacket is insulated with 700 down fill-power and the ThermoBall mittens are also insulated with fast-drying materials. All of the items are adorned in the label's signature Mountain Camouflage design pattern and are now available for purchase online at MR PORTER.
Nostalgic Camouflage Outerwear
The North Face Introduced a 90s Camo Outerwear Collection
Trend Themes
1. 90s Camo Outerwear - Opportunity for companies to tap into the nostalgia trend and create modern interpretations of popular 90s camo patterns in outerwear.
2. Lightweight Travel Outerwear - Potential for the development of more lightweight and travel-friendly outerwear options that combine convenience and durability for the modern traveler.
3. Insulated Winter Accessories - Disruptive innovation opportunity to create insulated winter accessories with advanced materials for enhanced warmth and functionality.
Industry Implications
1. Fashion - The fashion industry can explore the trend of nostalgic camo outerwear and incorporate it into their seasonal collections.
2. Outdoor Apparel - Opportunity for outdoor apparel brands to create functional and stylish outerwear options that feature lightweight elements and durable materials.
3. Sports and Performance Gear - Potential for sports and performance gear companies to develop insulated accessories that provide warmth and protection during winter activities.