If you're a fan of the icy beverage, then you'll want to get to your nearest location to get a free Slurpee on July 11th to mark 7-Eleven's 86th Anniversary. Marketed as Slurpee Day by the convenience store chain, the campaign will provide eager fans of the beverage with a free one to help mark the momentous event.
Marking the 7-Eleven's 86th Anniversary with Slurpee Day is no easy feat by the company as it expects to give out an estimated 7 million of the free drinks during the day-long event; that's over $7 million in estimated profits. Although it seems like a significantly large campaign, it has become something of a yearly event to help celebrate the 7-Eleven anniversary every year and boosts the morale of fans of the brand.
Free Frosty Beverage Campaigns
Slurpees Are Free on July 11th to Mark 7-Eleven's 86th Anniversary
Trend Themes
1. Free Food and Beverage Campaigns - Opportunity for brands to increase customer engagement and loyalty through free food and beverage giveaways on special occasions.
2. Annual Event Marketing - Opportunity for brands to create annual events as a means of celebrating their brand and engaging with customers.
3. Convenience Store Marketing - Opportunity for convenience store chains to attract and retain customers through unique marketing initiatives.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage brands to increase brand awareness and customer loyalty through free product giveaways on special occasions.
2. Event Planning Industry - Opportunity for event planners to work with brands to create and execute successful annual events that celebrate the brand and engage customers.
3. Retail Industry - Opportunity for retail brands, particularly convenience stores, to implement unique marketing initiatives that attract and retain customers.