The 7-Eleven OG To Go coffee lineup has been debuted by the convenience store retailer as a series of premium coffee and tea drinks perfect for customers to try out on their next visit. The drinks include a series of cold brew lattes alongside specialty lattes, 7-Select bottled iced teas and even a series of sweet treats. The brand will also be offering the various cafe refreshments as part of its 7NOW Delivery service nationwide to help consumers enjoy some of their favorites from the home in around 30-minutes.
The 7-Eleven OG To Go coffee lineup specifically includes the Mocha Cold Brew Latte, French Vanilla Cold Brew Latte and the Caramel Cream Cold Brew on the cold side, while the Salted Caramel Latte, Pecan Pie Latte and the Macadamia Nut Latte are served hot. Finally, the 7-Select teas come in Raspberry Hibiscus, Sweet Iced Tea and Lemon Elderberry flavors.
Culinary Convenience Store Coffees
The 7-Eleven OG To Go Coffee Menu Has Hot, Cold and Iced Drinks
Trend Themes
1. Premium Convenience Cafe Drinks - Opportunities for creating upscale, curated coffee and tea beverages in convenience stores are rising.
2. Home Delivery Refreshment Services - Introduction of delivery services for on-the-go coffee and tea drinks presents a growing market segment.
3. Specialty Cold Brew Offerings - Innovation potential exists in expanding the range of flavors and ingredients used in cold brew coffee products.
Industry Implications
1. Convenience Store Retail - Convenience store retailers can explore elevated coffee and tea offerings to attract more customers.
2. Food and Beverage Delivery - The food and beverage delivery industry can capitalize on the trend by partnering with convenience stores to expand their beverage options.
3. Cafe and Coffee Industry - Cafes and coffee shops can consider adapting their menus to include a wider variety of cold brew and specialty coffee options.