Contemporary menswear fashion label CMMN SWDN exclusively focuses on the classic 70s cool aesthetic for its upcoming Spring/Summer 2018 collection. The line-up boasts patterned designs, silky smooth short sleeve button-ups, shin-high socks with slip-on flip-flops, checkered pants and more. The incredibly retro aspect of the men's collection, which carries the name 'Tropical Deco' — perhaps a clever reference to the art deco movement as a potential form of inspiration for CMMN SWDN's Spring/Summer 2018 designs, is commemorated in a chic and well-styled editorial by Canadian retailer /017.
The photographs successfully communicate the aforementioned 70s cool aspect of the collection in a variance of styles. From the representations that highlight the exceedingly warm color palette of the summer-ready silhouettes to those that undertake an edgier ambiance with sleek black and white imagery.
Retro-Infused Fashion Stylings
CMMN SWDN's New Collection Boasts a Classic 70s Cool
Trend Themes
1. 70s Fashion Revival - Fashion designers can explore retro-inspired styles from the 70s to create collections to cater to the current fashion taste.
2. Art Deco Influence - Incorporating the iconic art deco style in fashion designs, such as patterns and prints, can create a unique style fusion while still retaining a classic taste.
3. Warm Color Palette - Designers can experiment with warmer color palettes for summer collections, embracing bright and exciting hues to create a summer look and feel.
Industry Implications
1. Fashion - Fashion designers can use this trend to create retro-inspired collections for their customers.
2. Photography - Photographers can explore vintage aesthetics in their work, creating editorials that feel like they came from a different era.
3. Marketing - Brands can focus on marketing themes that emphasize old-school and vintage aesthetics by creating visually stunning ad campaigns for their potential clients and fans.