Iceland-based label 66North introduced a new collection designed for the Fall/Winter 2018 season. 66North is one of the oldest running manufacturing brands in Iceland and the new capsule highlights its industrial heritage. The seasonal collection puts a spotlight on the brand's signature silhouettes from over the years -- the capsule features fleece vests, shearling jackets, hiking pants, arctic parkas, fisherman knits and GORE-TEXX Thermium-made parkas and anoraks.
The signature designs are upgraded with subtle details and new fabric materials to combat the weather. The overarching theme centers on the aforementioned heritage, as well as the natural landscape of the country.
The standout pieces in the collection are the technical puffer coats that are infused added elements to tackle the cold weather.
Weather-Combating Cozy Outerwear
The 66North FW18 Collection Highlights Its Industrial Heritage
Trend Themes
1. Weather-combatting Outerwear - Opportunity for brands to create innovative outerwear that uses new fabric materials and technology to combat extreme weather conditions.
2. Heritage-inspired Fashion - Opportunity to capitalize on the trend of incorporating heritage elements into fashion collections, showcasing a brand's history and authenticity.
3. Technical Puffer Coats - Disruptive innovation opportunity to design puffer coats with added elements to provide enhanced functionality and protection against cold weather.
Industry Implications
1. Fashion - Fashion industry can explore the use of innovative fabric materials and design techniques to create weather-combatting outerwear with heritage-inspired elements.
2. Manufacturing - Manufacturers can tap into the market for technical puffer coats that incorporate new materials and features to offer improved functionality and protection.
3. Outdoor Gear - Opportunity for outdoor gear industry to develop weather-combatting outerwear that combines heritage elements with advanced technologies to appeal to outdoor enthusiasts.