New Balance celebrates workwear shapes and design as it gives its iconic 574 sneaker model a rugged update that is inspired by workwear designs. The rich tones that can often be found on work pants and jackets makes its way onto the lifestyle sneaker.
The upper is made using a blend of suede at the underlays and a different panel of suede at the overlays. The underlays are dyed to showcase a murky brown color and the overlays are done in a lighter beige for some contrast. Yellow details also arrive at the branding details by the heel and the tops of the tongue, complete down to the laces' detailing as well. The N logos on the side of the shoe are done up in orange to round it all out.
Workwear-Inspired Rugged Sneakers
New Balance Launches a New Iteration of the 574 Sneaker Model
Trend Themes
1. Workwear-inspired Rugged Sneakers - New Balance's rugged update of the classic 574 sneaker model, inspired by workwear designs, presents an opportunity for workwear-inspired footwear trends.
2. Rich Tones on Sneaker Designs - The incorporation of rich tones from work pants and jackets on the lifestyle sneaker by New Balance inspires a trend for incorporating natural tones into footwear design.
3. Combining Different Suede Panels on Sneaker Upers - The use of different suede panels on the upper of New Balance's 574 sneaker model update presents an opportunity for the trend of combining different materials to create texture on footwear.
Industry Implications
1. Footwear - The incorporation of workwear designs and materials onto sneakers by New Balance opens up possibilities to innovate and disrupt within the footwear industry.
2. Fashion - The blending of workwear design with contemporary sneaker design by New Balance creates potential for a market of fashion-forward workwear-inspired sneakers.
3. Retail - The popularity of lifestyle sneakers presents a disruption opportunity for retail industry professionals to market and sell workwear-inspired sneaker models.