400ml is a graffiti group based in Beijing and it recently contributed to Reebok's 3:AM collection with a captivating design of the iconic Instapump Fury sneaker model. The duo work in collaboration to celebrate the graffiti group's heritage, specifically the traditional Chinese art of paper cutting.
The sneaker model's uppers are carefully constructed from a nylon foundation in black before being adorned in contrasting details. The graphics across the sneaker are inspired by graffiti work and decorates the Reebok Pump exoskeleton. It sits on top of a white midsole foundation with some speckled accents to round it all out. The 3:AM series is a content capsule that celebrates late-night lifestyles across a plethora of urban cities all across the world.
Busily Patterned Chunky Sneakers
400ml Gives the Reebok Instapump Fury a Captivating Design Update
Trend Themes
1. Graphic-inspired Footwear - The incorporation of graffiti art and traditional Chinese paper cutting in the Reebok Instapump Fury sneaker presents an opportunity for designers to explore incorporating graphic design elements into footwear.
2. Collaborative Design Partnerships - The collaboration between Reebok and 400ml presents an opportunity for brands to partner with artists and creatives to produce unique and captivating designs for their products.
3. Late-night Lifestyle Capsules - The 3:AM series by Reebok presents an opportunity for brands to explore creating content and product lines that celebrate the late-night urban lifestyle.
Industry Implications
1. Footwear - The use of graphic elements in the design of the Reebok Instapump Fury sneaker presents opportunities for innovation in the footwear industry.
2. Fashion - Collaborating with artists and creatives to produce unique designs presents an opportunity for innovation in the fashion industry.
3. Content Creation - The 3:AM series and other content capsules present an opportunity for innovation in the way brands create and market content to their audiences.