The 360-Degree brand campaign by Briogeo follows the company's core mission to educate the community on hair care. Through the campaign, the brand's goal is "to empower every person to succeed on their healthy hair journey." To do so, the campaign equips each customer with the tools and resources to achieve their hair goals.
Briogeo showcases diverse, authentic, and emotionally impactful stories to celebrate individuality. The campaign includes the brand's hero launch video and authentic testimonials about individuals' healthy hair journeys. The series is rooted in building confidence and embracing oneself. In addition, clients can claim complimentary hair and scalp consultations. The virtual one-on-one sessions offer consumers hair care insights with a Briogeo Healthy Hair Mentor.
Brand-Backed Hair Health Campaigns
Briogeo Launched its 360-Degree Brand Campaign
Trend Themes
1. Personalized Hair Health Consultations - Opportunity for other hair care brands to offer virtual one-on-one sessions with a hair care mentor to provide personalized recommendations and solutions to customers.
2. Emphasis on Diversity and Individuality - Opportunity for brands to showcase a diverse range of authentic stories and celebrate individuality in their marketing campaigns to build brand loyalty.
3. Education and Empowerment Campaigns - Opportunity for brands to educate and empower their customers by providing tools and resources to achieve their goals, building brand loyalty and trust.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can take cues from Briogeo's emphasis on personalized consultations and empowerment campaigns to build customer loyalty.
2. Online Retail and E-commerce - E-commerce businesses can use Briogeo's virtual hair care consultations as an opportunity to improve online customer experience.
3. Marketing and Advertising - Marketing and advertising firms can incorporate Briogeo's emphasis on diversity and personal empowerment to develop inclusive and impactful brand campaigns.