Popular underwear brand 2(x)ist shies away from the excessive use of sun we've been seeing in the Spring 2009 ads in their new campaign.
Even though the theme of the ad campaign is pool-party, the party happens at night with a killer view of LA.
The campaign was photographed by Mike Rosenthal and features models Enrique Iturralde, Kirk Porter and Olga Fonda.
Implications - The color palette for 2(x)ist's collection is just as bright as it is tight. With colors such as bright orange, brilliant purples and aqua blues, it is nearly impossible to not see the quality of the design. The underwear campaign also features colorful elastic waistbands to match the bright fabrics.
Pool Party Underwear
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
Trend Themes
1. Nighttime Pool Parties - Opportunity to capitalize on the unique experience of nighttime pool parties with specific product lines and marketing campaigns.
2. Colorful Elastic Waistbands - Disruptive innovation opportunity to introduce colorful elastic waistbands as a new trend in the fashion industry.
3. Bright Colored Underwear - Opportunity for fashion brands to showcase bright colored underwear in their advertising campaigns and distinguish themselves from competitors.
Industry Implications
1. Fashion - Fashion brands can introduce disruptive innovations like colorful elastic waistbands and bright colored underwear in their product lines.
2. Nightlife - Nightlife industry can capitalize on the trend of nighttime pool parties and create unique experiences to attract customers.
3. Marketing and Advertising - Brands can showcase their product designs and features in creative and unique ways to attract and retain customers using inventive marketing and advertising campaigns.