Just in time for the New Year, New Balance launched a fresh iteration of its 247 Luxe model, which boasts a simplistic, brown, black and forest green colorway that's inspired by an alligator. To reflect this influence, the brand dubbed the colorway 'Reptile.'
The sneakers are constructed from nubuck leather, suede, and a mesh blend, making for a lightweight and breathable build that's able to last for years. New Balance's branding is marked on the center of sides on the uppers, with a large "N" embroidered on top of the scale-like black material.
Consumers can find the new 247 Luxe model at retailers like Feature, as well as New Balance's online store and it's many other retailers.
Sleek Alligator-Inspired Sneakers
New Balance's 247 Luxe Model Received a 'Reptile' Colorway
Trend Themes
1. Reptile-inspired Sneakers - Opportunity to create sneakers with designs inspired by reptiles, offering unique and visually striking options for consumers.
2. Lightweight and Breathable Builds - Opportunity to develop sneakers with nubuck leather, suede, and mesh blends for a durable yet comfortable and breathable fit.
3. Branded Embroidery Design - Opportunity to incorporate large embroidered branding on sneakers' uppers, providing a distinctive and recognizable feature for consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunities in the footwear industry by introducing reptile-inspired designs and lightweight, breathable constructions.
2. Fashion Retail - Opportunity for retailers to offer unique and branded sneaker options to consumers, attracting enthusiasts seeking distinctive footwear.
3. Sports Apparel - Disruptive potential in sports apparel industry by incorporating reptile-inspired designs and innovative material blends in sneaker constructions.