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Starbucks 2018 Holiday Menu Features Several New Bakery Additions

Starbucks is well know for its delicious festive baked goods and the chain's 2018 holiday menu is no exception. Featuring several new additions, as well as some returning favorites, there are plenty of treats to pair with your favorite holiday drink.

Alongside the returning Cranberry Bliss Bar, Gingerbread Loaf, and Iced Snowman Cookies, Starbucks' 2018 holiday menu is packed with several delicious new treats. The first of the new additions is the Chocolate Swirl Brioche, which combines a buttery brioche roll with layers of a fudge-like chocolate filling and a hint of cinnamon. For those who want something a little different, there's the Pistachio Honey Croissant, which combines both sweet and salty flavors. Next up is the Sugar Plum Cheese Danish, which consists of a fluffy danish filled with cream cheese and topped with a spiced sugar plum spread. Finally, there is the Penguin Cake Pop, which takes vanilla cake and covers it in a layer of chocolate made to looks like an adorable little penguin.
Trend Themes
1. Festive Baked Goods - The demand for festive baked goods during holiday season increases every year, presenting an opportunity for companies to innovate and create unique treats that stand out.
2. Sweet and Salty Combinations - Consumers are interested in exploring new flavor combinations, especially those that bring together sweet and salty tastes, making it an opportunity for companies to experiment with these contrasts.
3. Innovative Holiday Packaging - Companies can create unique and eye-catching packaging designs for holiday treats and drinks, which can help them stand out and attract consumers.
Industry Implications
1. Food and Beverage - Restaurants and coffee shops can explore innovative flavor combinations and packaging designs to attract consumers and differentiate themselves during the festive season.
2. Retail - Retailers can stock up on popular festive baked goods and also create special holiday-themed packaging to increase sales and attract customers.
3. Marketing and Advertising - Marketing firms can develop creative campaigns to promote the excitement surrounding festive baked goods and drinks, and appeal to consumers during the holiday season.

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