The 2015 Jeep Renegade is an attempt by the legendary automaker to infiltrate one of the most rapidly expanding automobile segments in the world: the compact SUV. This vehicle has room for up to five passengers, a generous cargo compartment and a dual-panel sunroof.
Jeep is well-renowned for developing rugged off-road utility vehicles going back to the Second World War years, when it first gained prominence as a multi-functional off-road utility vehicle. The newest avatar of its Renegade SUVs is an attempt to infiltrate emerging auto markets in densely populated markets such as India, where compactness in vehicles is highly valued.
It is also an attempt by Jeep to appeal to a younger, urban market. Designers Ian Hedge and Jeremy Glover were instructed by Jeep's senior designers to "design a Jeep for yourself," and went about crafting a design that gets much of its inspiration for hip sports such as base-jumping, parkour and paintball.
Despite the fresh design perspective, a close look reveals that the 2015 Jeep Renegade retains many aspects of classic Jeep vehicles, including its trademark seven-slot grille and strong stance.
Compact Adventure SUVs
The 2015 Jeep Renegade Appeals to Urban Drivers with a Thirst for Adventure
Trend Themes
1. Compact SUV Market Expansion - Automakers are trying to infiltrate the rapidly expanding compact SUV market by developing vehicles that appeal to a younger, urban audience with a thirst for adventure.
2. Multi-functional Off-road Utility Vehicles - Automakers are developing rugged off-road vehicles that cater to drivers who seek adventure in challenging terrain, while still providing the versatility of a compact SUV.
3. Inspiration From Hip Sports - Designers are finding inspiration for the design of compact SUVs from hip sports such as base-jumping, parkour, and paintball to appeal to younger, urban buyers with an active lifestyle.
Industry Implications
1. Automotive - Automakers can use the rapidly expanding compact SUV market as an opportunity to develop vehicles that cater to a younger, urban audience with a thirst for adventure, while still providing off-road capabilities and versatility.
2. Tourism - The development of rugged off-road vehicles that cater to drivers who seek adventure in challenging terrain creates opportunities in tourism for off-road adventures and outdoor activities.
3. Sporting Goods - Designers can find inspiration for the design of compact SUVs from hip sports such as base-jumping, parkour, and paintball to create opportunities in sporting goods for products that cater to the urban, adventure-seeking audience.