This infographic from Offerpop shares a few 2014 marketing predictions that are invaluable for a brands that wants to increase its social media presence. The first prediction from Offerpop predicts that consumers will become the new content marketers, especially considering that social posts from consumers are seen by about 150 people on average.
Multi-screen campaigns are also expected to take off, since it's estimated that about 44% of people use a second screen while watching TV.
Social networks are expected to play a more integral role than ever with regards to purchasing decisions. This will be extremely valuable for brands, especially since they will be able to feature products more prominently as social sites become more visually-oriented. Offerpop highlights a prediction from Business Insider that states over 47.1 million customers are expected to use mobile coupons in 2014.
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
Trend Themes
1. Consumer-generated Content - Brands can capitalize on the trend of consumers becoming content marketers by encouraging and featuring user-generated content in their marketing campaigns.
2. Multi-screen Campaigns - Opportunities lie in developing advertising and content strategies that cater to the growing number of people using second screens while watching TV.
3. Social Commerce - Brands can leverage the increasing role of social networks in purchasing decisions by optimizing their social media presence and using visual content to showcase products.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from embracing consumer-generated content and developing multi-screen advertising strategies.
2. Media and Entertainment - The media and entertainment industry can explore innovative ways to engage with viewers who use second screens and develop interactive content experiences.
3. E-commerce and Retail - E-commerce and retail companies can tap into social commerce trends by integrating their online stores with social media platforms and offering visually-driven shopping experiences.