The 2012 Dazed & Confused editorial shines a light on Olympic-inspired garments that are both spirited and patriotic. Photographer Rowan Corr captures models Amalia, Ben and Sam in a striking stadium portrait series that explores a multitude of country-themed fashion.
Outfitted by wardrobe stylist Harry Lambert, the models sport designer looks from labels like Nike, Adidas and Emporio Armani among a slew of others. Set in Snoozzz Olympic Park, this gritty editorial shows support for a number of different nations including the United States, Germany, China, Italy and Azerbaijan.
Both sporty and stylish, these fashion-conscious athletic uniforms are ensuring that countries are not only game-ready but runway-ready as well. The 2012 Dazed & Confused fashion feature showcases the season's hottest designer sportswear looks custom created for London's Summer Olympic Games athletes.
Grungy Olympic Editorials
The 2012 Dazed & Confused Fashion Feature Highlights Patriotic Styles
Trend Themes
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Athletic Fashion — The trend of incorporating sportswear into high fashion creates opportunities for designers to collaborate with athletic brands and create unique runway looks.
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Patriotic Fashion — The trend of patriotic-inspired fashion allows designers to showcase national pride through creative and innovative garments, presenting opportunities for collaborations with athletes and sports teams.
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Runway-ready Sportswear — The trend of designing sportswear for runway shows opens up opportunities for designers to create stylish and fashionable athletic uniforms for athletes participating in major sporting events.
Industry Implications
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Fashion Design — Designers in the fashion industry can explore new collaborations with athletic brands and create fashionable sportswear that combines style and functionality.
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Athletic Apparel — Athletic apparel brands can expand their product lines by partnering with fashion designers and creating sportswear that combines athletic performance with high fashion.
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Event Planning — Event planning companies can incorporate the trend of runway-inspired sportswear into major sporting events, offering unique experiences for athletes and spectators alike.