In honor of the 2012 Olympics, Coca-Cola has created a set of of hybrid vehicles called the ‘Beat Fleet’ that will entertain the crowds as it drives its way down the Olympic Torch Relay route. Each car will be blasting the 'Move to the Beat' tune, which is Coca-Cola’s theme song for the 2012 Olympics.
The Beat Fleet consist of four vehicles, the first one is called the ‘Mini Beat,’ which will run an hour before the Olympic Flame to encourage people to come out and join the celebrations. The ‘Beat Bus’ is a hybrid vehicle that will run 30 minutes before the Olympic Flame, and its goal is to provide safety tips for the observers. The ‘Beat Box’ is a sound-blasting vehicle that will get the crowds amped by blasting loud music. And lastly, the ‘Recycle Beat’ is an interactive car that encourages spectators to recycle by throwing their empty Coke bottles into the vehicle, which then plays a tune in exchange.
Having Coca-Cola as a sponsor of the 2012 Olympics is a great idea, as it is a globally recognized brand that many people enjoy. The Beet Fleet is sure to keep the crowds entertained and well hydrated.