It can be difficult to know exactly how many calories we intake every day, so WiseGEEK started a project where 200 calories worth of various foods are photographed so people can visualize how much they are really consuming.
This project isn't about shaming people who eat fatty foods or indulge in snacks, it is meant to empower people through the knowledge of how different foods stack up against each other, such as a huge pile of celery versus a few chocolate pieces. With this type of information and visual comparison, people who want to make healthier choices will be able to see that it is more worth their while to snack on a plate of apples than a plate of chips.
Find out what 200 calories of your favorite food looks like.
Fat-Conscious Food Photography
WiseGEEK Demonstrates What 200 Calories Look Like on Your Plate
Trend Themes
1. Visual Food Comparison - Disruptive innovation opportunity: Develop an app or website that allows users to visually compare the calorie content of different foods.
2. Calorie Transparency - Disruptive innovation opportunity: Create a platform that provides nutritional information and calorie breakdowns for popular food items, promoting awareness and informed decision-making.
3. Healthy Snacking - Disruptive innovation opportunity: Design a subscription service that delivers pre-portioned, healthy snacks to promote mindful eating and convenience.
Industry Implications
1. Food Technology - Disruptive innovation opportunity: Develop new food processing techniques to create low-calorie, visually appealing food products.
2. Health & Wellness - Disruptive innovation opportunity: Introduce personalized nutrition solutions based on individual dietary needs and goals, leveraging digital health platforms.
3. Digital Media - Disruptive innovation opportunity: Create engaging video content and interactive platforms that educate and inspire healthier eating habits through visual representations of calorie comparisons.