GANNI works in collaboration with New Balance to present two new iterations of the iconic NB 1960R sneaker model. It is also joined by an additional RC30 sneaker in a single bi-color design language -- all of these are designed with bright yellow accents.
The shoes made their first appearance to the public on August 10th during the Spring/Summer 2024 runway show by GANNI that walked down the runways of Copenhagen Fashion Week. The choice of yellow is to channel a sense of optimism, which is aligned with the brand language of GANNI. The collaborative shoes have a retro tongue and bright attitude as the 1960s have a tonal look made from mesh and plastic overlays. The RC30 is half yellow and half black.
Fashion Collaborative Lifestyle Sneakers
GANNI Updates Two of New Balance's 1960Rs for 2023
Trend Themes
1. Collaborative Sneaker Designs - The collaboration between GANNI and New Balance on new iterations of the classic NB 1960R sneaker model showcases the trend of fashion brands teaming up with athletic footwear companies.
2. Bright Accent Sneakers - The use of bright yellow accents in the GANNI x New Balance collaborative sneakers reflects a current trend in footwear design for eye-catching, vibrant details.
3. Retro-inspired Aesthetic - The inclusion of retro tongue and tonal looks in the GANNI x New Balance sneakers taps into the trend of nostalgia and vintage-inspired designs in fashion.
Industry Implications
1. Fashion - The collaboration between GANNI and New Balance highlights the ongoing trend of fashion brands partnering with other industries to create unique and innovative products.
2. Athletic Footwear - The GANNI x New Balance sneakers showcase the continued demand for stylish and fashionable athletic footwear, creating opportunities for disruptive innovation in the industry.
3. Footwear Design - The use of bright colors, retro aesthetics, and unique collaborations seen in the GANNI x New Balance sneakers sets the stage for disruptive innovation in the footwear design industry.