New Balance introduces a new contemporary update that adorns its 1906R sneaker model this season whilst celebrating its retro roots simultaneously. The shoe gets the new iterations including the M1906RA and M1906RB. Retaining most of the DNA from the original model, it keeps the elements of the 2000s running design themes.
The M1906RA shoe features the original colorway palette and has a construction of white mesh materials at the base to create some breathability. It is then detailed with hints of silver, black, and gold on top for tonal contrast. It all sits on top of a white midsole and rubber outsole for traction. The second sneaker gets a nubuck construction with lock lacing systems and the brand's ABZORB technology.
Modern Lifestyle Breathable Footwear
New Balance Delivers New Updates to the 1906 Sneaker
Trend Themes
1. Lifestyle Sneaker Updates - There is an opportunity for athletic footwear companies to update their classic designs while still keeping the retro aesthetic.
2. Breathable Materials - Companies can focus on creating footwear made up of breathable materials to increase comfort and reduce sweat while still looking stylish.
3. ABZORB Technology - Brands can capitalize on the popularity of New Balance’s ABZORB technology and create innovative footwear with added shock absorption.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can incorporate new colorways, materials, and technologies to their classic designs and make them relevant in today’s market.
2. Fashion - Fashion brands can explore the trend of comfortable sneakers and combine it with their design aesthetic to create footwear that is both functional and fashionable.
3. Technology - Technology companies can look to incorporate ABZORB technology into their own products outside of the footwear industry to improve shock absorption and comfort.