The '13 Portals' projects merges street art and QR codes to guide participants along an expansive scavenger hunt. Created by The Free Art Society, the project will feature 13 different beautiful murals spread across the East Village in New York City. The murals will appear on abandoned doorways. Participants will seek out the intricate pieces of street art by scanning QR codes and following the given clues while completing tasks.
In addition to incorporating QR codes, the project also has an interactive element to it. According to The Free Art Society, each mural will be "accompanied by a theatrical happening and a chance to score one of the 64 keys." The keys will be used in the final event where participants will be included in an immersive experience.
Immersive Urban Scavenger Hunts
The '13 Portals' Project Merges Art and Tech for an Unusual Hunt
Trend Themes
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Industry Implications
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