Collaboration Cyclist Eyewear Collections

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The 100% x Peter Sagan Collection is Performance-Focused

The 100% x Peter Sagan Collection is a new lineup of eyewear models created in collaboration with Tour de France Green Jersey winner Peter Sagan to provide avid cyclists with performance-ready accessories.

The eyewear collection consists of the S3, S2 and Speedcraft models, which are each characterized by their specific form. The S3 boasts solid peripheral field-of-view with great protection, the S2 maintains a low-profile construction and the Speedcraft promises 360-degree visibility and protection to boot.

The 100% x Peter Sagan Collection comes packaged in tie-dye packaging with a matching pouch to boot, which provides a sneak peek into the frames inside. Priced at $200 per pair, the sunglasses are great for everyday training needs and intensive racing.
Trend Themes
1. Performance Eyewear Collections - Collaborating with professionals in a particular field for a performance-focused eyewear collection opens opportunities for disruption in various markets, such as sports, aviation, and construction.
2. Accessory Partnerships for Athletes - Partnering with famous athletes and their respective teams for a co-branded accessory collection creates buzz around a brand and opens opportunities for branded collaborations in performance gear.
3. Package Marketing - Incorporating unique packaging designs with a matching accessory pouch enhances the product experience and creates opportunities for an engaging unboxing experience.
Industry Implications
1. Sports - Sporting goods companies can benefit from collaborating with professional athletes to design performance gear and accessories.
2. Fashion - Fashion brands can partner with professional athletes and teams to create co-branded accessory collections that appeal to sports fans and fashion enthusiasts alike.
3. Retail - Incorporating unique packaging designs for accessories can make for an engaging unboxing experience and may benefit businesses in various retail industries.

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