AG Barr has announced new 100% recycled bottle packaging for its Irn-Bru and Rubicon products in a bid to shift towards more sustainable options. The brand is introducing the new packaging across 500ml bottles and proudly make it known right on the side of the product, while also encouraging consumers to recycle it once again after use. The packaging update comes as part of the brand's shift towards green policies regarding net zero, packaging, plastic, water, waste and sourcing.
Marketing Director at AG Barr Adrian Troy commented on the new 100% recycled bottle packaging saying, "We recognise we have a responsibility to protect our planet and we know how important it is that we act now to try and reduce our impact on the environment."
Plastic Conservation Drink Packaging
AG Barr is Introducing 100% Recycled Bottle Packaging
Trend Themes
1. Sustainable Packaging - There is a growing demand for sustainable packaging solutions that use recycled materials and promote recycling.
2. Eco-friendly Materials - Companies are exploring new materials and designs that are environmentally friendly and can help reduce waste.
3. Circular Economy - The shift towards a circular economy model is creating new opportunities for innovation in sustainability and waste reduction.
Industry Implications
1. FMCG - Fast-moving consumer goods (FMCG) companies are under increasing pressure to adopt sustainable packaging and reduce waste.
2. Beverage - The beverage industry is exploring new ways to reduce its environmental impact, from sustainable packaging to reducing carbon emissions in production.
3. Packaging - The packaging industry is undergoing a transformation as companies seek to create sustainable solutions and reduce waste.