Timelessly Refined Joint Apparel

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The 08⑦3⑦3 Collection by N.HOOLYWOOD & Graphpaper Comes to Life

Tokyo-based fashion labels N.HOOLYWOOD and Graphpaper join forces once again to drop the special 08⑦3⑦3 collection. The two deliver the capsule made for JACK in the Box, a publication and online store. Graphpaper is known for its expertise in creating timeless designs and refined items that center around the concept "normal, not boring."

N.HOOLYWOOD follows with a similar theme, delivering minimal designs that are inspired by founder Daisuke Obana's travels. The 08⑦3⑦3 collection is made up of items such as washed denim option and reversible flight jackets that are true to both contributing brands. The jackets include an olive green palette with a nylon finish on one side and on the reversed side is a quilted paneling design. The washed jeans are offered in dark or light iterations.
Trend Themes
1. Timeless Designs - There is an opportunity to create more fashion collections that aim to create timeless designs.
2. Minimalist Fashion - The demand for fashion that is sleek and simple, yet stylish and can be worn both formally and casually is rising.
3. Reversible Clothing - There is an opportunity to create reversible clothing that gives consumers the option to wear the item multiple ways.
Industry Implications
1. Fashion Industry - There is an opportunity for fashion industries to create sustainable and timeless pieces that cater to the rising need for classic fashion pieces.
2. Retail Industry - There is an opportunity for retailers to offer more minimalistic fashion choices for their customers.
3. Textile Industry - There is an opportunity for the textile industry to provide materials that are stretchy, durable and lightweight to create fashionable reversible clothing.

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